Bespoke Commercial Wine Rooms: Elevating Your Hotel or Restaurant with a Game-Changing Display
If you own or run a high-end hotel, restaurant or bar, then you know that luxury is all about the experience. It’s not just about serving wonderful wine – it’s about how you serve it.






That’s exactly what Nicco’s Prime Cuts & Fresh Fish at the Durango Casino & Resort had in mind when they designed their stunning commercial wine room. They didn’t just want a place to store their wines, they wanted a center piece, something that would not onlyadd to the dining experience but also encourage the guest to walk into a world of wine.

Picture your Manhattan Beach restaurant with an ultra-luxurious commercial wine room like this — wouldn’t your customers want to wine and dine all the time?
If you are thinking of constructing your own wine cellar in your own Manhattan Beach property (whether you’re envisioning a modern wine cellar, or traditional wine room) then this story might just give you some ideas!
Designing an Experience, Not Just a Storage Room
Luxury commercial wine rooms are decorative, practical, and highly functional.
At Nicco’s, the designers have come up with a beautiful design of the space that also protects the wines that they have invested in. Their wine room is not hidden in the storage; it is a part of the attraction, a part of the conversation, a part of the restaurant that makes a statement from the moment the guest enters.
The Impact of a Glass-Enclosed Commercial Wine Room
The glass enclosed wine room at Nicco’s takes the diners through the list of the wines before they even order their food. This design choice does more than just look good—it grabs the guest, sets the stage for an upscale dining encounter, and builds anticipation.
Imagine being able to provide your guests with that kind of moment in your own restaurant or bar!
A Grand Entrance: The Two Exquisite Glass Doors
Two of the most striking features of Nicco’s wine room are the two large glass doors that were designed to improve both the aesthetic and practical aspects.

See how this commercial wine room was built into the restaurant’s dining landscape. While it is a dedicated spot for wines, its exterior walls was also used as a stylish backdrop for some of the tables.
The Luxury Metal-Framed Glass Door
The primary door, a metal framed glass door, has a very luxurious gold-like finish that gives it a grand and regal look. This door is not just a way in, it is a way of showing what is coming into the property. The soft reflections of ambient lighting on its surface produce a warm glow that welcomes the guests to step into what seems like a VIP area for fine wines.
The Frameless Glass Wine Cellar Door
A few steps after the main door is another beautiful feature – a frameless glass wine cellar door that separates the two wine storage spaces beautifully. This second door is also very slim and has a simple design which lets one see the entire collection without having to open another door. The design without a frame gives a feeling of freedom as if the whole collection is still part of the first display.
Materials & Craftsmanship That Make a Difference
Every commercial wine room is an investment, therefore only quality materials should be used. At Nicco’s, the designers chose high quality white oak for the custom-built racks, which were then finished in a rich red brown stain that gives the piece a warm and elegant look.
The Storage Layout
The racks accommodate different bottle sizes, from standard to magnums and rare collector’s editions. Here’s how they structured it:
- Bin Storage Units: Stock popular wines while maintaining a clean, organized look.
- Individual Bottle Displays: Showcase special vintages and make labels easy to read.
- Integrated Drawers: Store decanters, corkscrews, and other wine accessories—because details matter.
If you’re considering a wine room for your hotel or restaurant, think about the kind of impression you want to leave. The right materials and design choices set you apart from the competition.
Advanced Wine Cellar Cooling Design: Because Wine Deserves the Best
Optimal temperature and humidity conditions are important for wine storage.
The Dual-Zone Cooling System
At Nicco’s, the wine room has a dual zone climate control system that keeps the red wine at 55°F and the white wine at 45°F. This makes every pour as taste as the winemaker intended it to.
Humidity and Ventilation Control
Humidity is kept between 50% and 70% to stop the corks from drying out and the labels from fading. It has a strong and controlled ventilation system which ensures that air flows freely and prevents the formation of mold or mildew that can damage the wines in the process of aging.
For restaurants and hotels, a top-tier wine room cooling system doesn’t just protect your inventory—it enhances your service. Your guests want every wine they order to be served at the right temperature and a well-kept wine room will always be able to accomplish that.
The selection of the cooling unit depends on the size of the wine storage space. Split systems, ducted cooling units or self contained units are different in the level of control and efficiency that they provide.
It is a plus to have remote temperature monitoring since the staff is notified whenever there is any change in temperature that may affect the wine.
For the boutique hotel or the upscale steakhouse, a good climate control system is a way of making sure that the wines you offer are always at their best. And that’s the kind of attention to detail that guests remember.

Combining different storage styles don’t have to look chaotic. With the right professionals, you can have your racks organized well and turn any almost-maximalist design into something incredible.
Turning Wine Selection into a Guest Experience
A beautiful wine room is a great addition to the customer experience.
Interactive Wine Selection
At Nicco’s, the guests receive a wine list, but they are presented with the wine room, which they can walk through and interact with a sommelier. That personal touch takes what is otherwise a fairly mundane activity – ordering a glass of wine – and makes it something a little more special, something a little more memorable.
Think about how you can bring the same kind of experience to your space.
Could a glass enclosed wine display create interest?
Would a walk-in wine room enhance your restaurant’s status?
The more immersive the experience, the more the guest will feel like they are a part of something exclusive and that is what will keep them coming back.
Why Your Business Needs a Signature Wine Room
A wine room isn’t just storage—it’s a statement.
The Competitive Advantage
It tells your guests that you take your wine program seriously and that you’ve curated something worth experiencing. Whether you run a Michelin-starred restaurant, a high-end hotel, or a sophisticated cocktail lounge, a well-designed wine cellar adds undeniable value.
Nicco’s Prime Cuts & Fresh Fish has set a high standard, and their wine room shows that when done right, a luxury wine space can change the way your guests experience your business. Therefore, if you are planning on adding a wine room to your restaurant, bar or hotel, then now is the time to do it. Your guests will thank you—with one glass at a time!
Let’s Talk Commercial Wine Rooms
Thinking about designing your own custom wine cellar for your Manhattan Beach restaurant or bar? Whether you want a small display or a large walk-in cellar, working with experienced designers and wine storage specialists helps to bring your ideas to life.
The right choice of materials, lighting, cooling and layout is critical. Partner with Custom Wine Cellars Los Angeles At Custom Wine Cellars Los Angeles, we are experts in creating one-of-a-kind wine storage for restaurants, hotels and bars. Partner with Custom Wine Cellars Los Angeles.
At Custom Wine Cellars Los Angeles, we specialize in crafting one-of-a-kind wine storage solutions for restaurants, hotels, and bars.
This amazing project at Nicco’s Prime Cuts & Fresh Fish was made possible by CustomWineCellar.com – a leading provider of unique and innovative wine storage solutions.
Their expertise in combining luxury aesthetics with state-of-the-art technology guarantees that each and every commercial wine room they design is not only beautiful but also extremely functional.
Why settle for ordinary when you can have extraordinary!
Let Custom Wine Cellars Los Angeles help you bring your vision to life with a one-of-a-kind wine cellar that will leave a lasting impression. Contact us today at +1 (323) 825 – 9846 – because great wine needs a great home!